Introducing
Media work and public relations are our expertise, culture is our subject – throughout the German-speaking world and internationally. We promote books, authors and cultural topics to the media and multipliers. We work professionally and are a leading firm for a broad range of German-speaking and international clients in the cultural sector with a consistent track record over 30 years.
BUCH CONTACT will handle a single book, exhibition or a complete publishing program, museum or institution on a permanent or project-related basis. Our clients are publishing houses, individual authors, artists and photographers, events, museums, foundations, but also book fairs and cultural festivals.
Our portfolio
Digital and analogue communication, development and implementation of concepts for PR work, organisation of (online-) events of all kinds, press conferences, book presentations, large-scale press trips or lecture tours – we are at your side. Whether blogger campaigns, electronic PR, social media or content marketing: we complement traditional PR with digital tools. Texts in all variations, newsletters, press kits, press texts and press releases, CV texts or acquisitions – there are no limits to our creativity. We are committed to sharing our expertise and knowledge of the PR market through university teaching assignments, internal and external seminars and individual coaching sessions.
You can rely on our personalised advice and planning to benefit from our experience, grown over decades. We prepare media analyses and assessments and keep you up to date at all times with the market and media monitoring of your projects. We take care of the research and prepare the results for you in a clear and concise manner. We carefully acquire and manage testimonials, because public voices give your topic more credibility and respectability.
Presence and ethics
BUCH CONTACT is active in associations such as Deutsche Public Relations Gesellschaft, Women in publishing, Arbeitskreis Verlagspressesprecher (AVP. e.V.) as well as in regional or international PR regulars. As an agency, we are regular participants at the most important trade fairs, including the Frankfurt Book Fair, ART Basel, London Book Fair, Le Festival du Livre Paris, Beijing or Abu Dhabi International Book Fair and many others.
We are widely connected in the publishing, media and cultural world with a reliable contact pool of translators, film/video producers, event organisers, agents and other specialist service providers when necessary.
Our work is based on the ethical press codes of the DRPR (Deutscher Rat für Public Relations) and DPRG (Deutsche Public Relations Gesellschaft). Reliability, discretion, commitment, honesty, transparency and an “open door” policy characterise our communication- and working-style and our philosophy. This also includes a work organisation in the spirit of sustainability.
BUCH CONTACT has drawn up internal guidelines for dealing with artificial intelligence (AI) technology, which are constantly reviewed and updated. They aim to use opportunities and minimise risks while facilitating the use of AI:
BUCH CONTACT emphasises its commitment to facts and recognises the permanent presence of artificial intelligence (AI).
BUCH CONTACT sees the use of AI as an opportunity to meet the challenges.
BUCH CONTACT recognises the importance of content accuracy in PR and communications. BUCH CONTACT sees opportunities in adapting to new customer needs and providing training data for AI applications.
BUCH CONTACT warns, however, of risks, especially the spreading of disinformation and deepfakes.
BUCH CONTACT emphasises the importance of human quality control when using AI in PR.
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